According to Experian, in the UK Apple was the most searched for retailer following Christmas Day, when people were searching “returns policies” online for unwanted Christmas gifts.
Overall, internet searches for terms relating to all retailers’ returns policies grew by 250 per cent this Christmas compared to last year. The Telegraph reports that after Apple, the four most searched for returns policies were for Argos, Harrods, Debenhams and Toys R Us.
James Murray, digital insight manager for Experian, commented on the figures: “Sadly not everyone gets exactly what they want at Christmas and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts.
“This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products.”