The Drum Awards for Marketing - Extended Deadline

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By Noel Young, Correspondent

December 27, 2012 | 1 min read

The tragic school shooting at Newtown, Connecticut, has propelled a video from Mayors Against Illegal Guns to enter the US Viral Video chart this week in spot No 6.

The black -and-white video has celebrities, including Chris Rock, Brooke Shields, Conan O'Brien, Ellen de Generes, and Beyoncé, demanding a plan to end gun violence. Repeat it often enough and the message sinks in! Simple - but effective.

The video encourages people to sign a petition urging President Barack Obama and Congress to find a way to curb the gun violence. Obama , seen in tears in an address to the nation after Newtown, is now back in Washington for fiscal cliff talks. But gun control is expected to be high on his agenda