Canadian Tourism has signed an exclusive sponsorship deal with £100,000 for the Michael Bublé Christmas show with Bauer Media.
The campaign creative will involve pre-promotional trails and on-air sponsorship during the show’s broadcast on Saturday 22 and Sunday 23 December, with the sponsorship credits promoting Canada as a holiday destination.
Steve Taylor, creative commercial director at Bauer Media, said: “This exclusive sponsorship deal with Canadian Tourism is a great example of how Magic 105.4 and stations in the Place Portfolio can work together to deliver great great local content with perfect synergy between programming and sponsor”.
“We are thrilled that we have talent of the calibre of Michael Bublé returning to Bauer, and as a very popular and famous Canadian, this is a great brand fit.”
Brokered by OMD, the sponsorship credits will run across Magic 105.4 as well as 17 of the Bauer Radio Place stations, including Key 103, Metro, Clyde One and Radio City.