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Coca-Cola set to bring back polar bears in latest campaign, which includes short Ridley Scott film

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By Ishbel Macleod | PR and social media consultant

December 19, 2012 | 1 min read

Coca-Cola is set to bring back its iconic polar bears in a new 30 second ad set to launch on New Year’s Day.

As well as the ad, entitled Snow Bear, the integrated campaign is also set to include national outdoor advertising, Sky 1 channel partnership and exclusive Arctic themed downloads.

Zoe Howorth, marketing director for Coca-Cola Great Britain, said: “We are excited to be bringing back a much-loved Coca-Cola icon this New Year. The animated polar bears epitomise the cheerful, heart-warming atmosphere that Coca-Cola is hoping to bring to many families this winter. The polar bears are a key part of Coke’s advertising heritage, appearing across much loved campaigns dating back 90 years.”

The brand has also worked with film director Ridley Scott to create a special extended six minute edition to introduce and give consumers an opportunity to engage with the polar bear family, which will be available on YouTube and Coke Zone.

Idents from the film will appear during peak-time shows throughout the week.

Coca-Cola Ridley Scott Drum News

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