The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Boost Health

Boost and Men’s Health Forum appoint Big

Author

By Ishbel Macleod, PR and social media consultant

December 19, 2012 | 2 min read

Big has today announced two wins: energy drink Boost and charity Men’s Health Forum.

The agency has been appointed to be the lead creative and strategic agency for Boost Drinks, handling all marketing.

Boost owner Simon Gray said: “The team at Big impressed us with their understanding of the Boost brand and where we wanted to take it.”

Big’s client director Chris Walker added: “Boost has tasked us with helping to double their business in the next five years. We presented some new, exciting creative routes to roll out in 2013 and we’re looking forward to getting started.”

Big was also appointed to create a brand identity for a new external-facing brand of Men’s Health Forum, a charity aimed at promoting health and well-being amongst males in the UK.

The new look will run across printed literature, website and social channels, with an awareness campaign likely in April 2013.

Sultan Torshkhoev, head of business and service development at the Men's Health Forum, said: “Big showed a great understanding of the current product offering, along with a clear creative vision.”

Jon Marchant, client director at Big, commented: “No one site provides a combination of being male focussed and covers a broad range of health advice, so there is a real opportunity for the MHF’s new brand to stand out as a beacon to this audience. It will be a privilege to contribute towards the Men’s Health Forums’ vision – to half the number of premature deaths in males by 2030.”

Boost Health

Content created with:

Big Communications

We are Big.

An award-winning integrated creative agency with specialist expertise in brand, digital, strategy, PR and sales activation.

We believe...

Find out more

More from Boost

View all

Trending

Industry insights

View all
Add your own content +