The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Kate Spade New York teams with Ubiquitous to brand 170 London taxis


By Ishbel Macleod | PR and social media consultant

December 18, 2012 | 2 min read

Fashion label Kate Spade New York has teamed with taxi advertising specialists Ubiquitous, in order to brand 170 London taxis, with the aim of promoting its range of products.

Inside, a tip-seat campaign will reinforce the message with passengers, with passengers also to receive vibrant pink branded receipts.

Kyle Andrew, SVP of global marketing at Kate Spade New York, said: “London continues to sit at the heart of the global fashion industry, so capturing the attention of shoppers in the UK’s capital has long been a key focus for us. The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will not only showcase the elegance of our products, but also will capture the attention of consumers when they are on the high street in a purchasing mindset and in close proximity to stores selling all the ranges advertised.”

This first-time campaign for the Kate Spade New York brand onto London taxis was planned and booked through out of home experts Farrar Media and PSI.

Andrew Barnett, managing director of Ubiquitous, added: “London is home to the busiest shopping areas in the country, crowds which taxi drivers inherently follow to look for passengers. This makes the black cab a tremendously valuable means of securing exposure to an audience in areas where our clients most want to raise brand awareness. Kate Spade New York’s unique sense of style and sophisticated use of colour successfully brings the iconic black cab to life in a completely unique fashion.”

Content created with:


Find out more


Industry insights

View all
Add your own content +