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ITV Viking River Cruises

Viking River Cruises unveiled as sponsor of ITV1’s Mystery Drama package


By Ishbel Macleod, PR and social media consultant

December 17, 2012 | 2 min read

Viking River Cruises has been announced as the sponsor of ITV1’s Mystery Drama package, in a deal negotiated by ITV Commercial and SPP Media.

Starting on 1 January 2013, the sponsorship will cover shows such as Marple and Scott & Bailey.

Kate Glover, account sales manager at ITV, said: “Following the success of Viking River Cruises sponsorship on ITV3, we are delighted to have them on board for ITV1’s Mystery Drama package. We look forward to working with them to build upon their established presence across ITV’s platforms and bring the brand to a wider audience.”

Idents for the sponsorship have been created by Addiction.

Wendy Atkin-Smith, managing director of Viking River Cruises UK, said: “We have been extremely pleased with our ITV3 relationship and we are now thrilled to be sponsoring ITV Mystery Drama. Not only does this partnership provide us with the opportunity to really showcase all aspects of our fantastic product, but it also enables us to do so to a new and even larger audience.’’

Leigh Alexander, director of SPP Media, added: “We are delighted to launch this sponsorship in partnership with ITV and Viking River Cruises. The ITV Mystery Drama package offers a perfect opportunity for Viking River Cruises, with aspirations to make the brand a household name in 2013. Next year will be an exciting year for Viking and this partnership will help to grow the brand amongst new audiences.”

ITV Viking River Cruises

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