Socialbakers has announced the acquisition of social media advertising company Socialbrando, incorporating both its platform and European-based team out of Split, Croatia.
The takeover sees Socialbrando become Socialbakers’ 10th international office and is part of the social media analytics platforms strategy and plans to expand.
Socialbakers’ CEO, Jan Rezab, commented: “Measuring the true impact of social media advertising is still in early stages. Socialbakers, with its robust platform and its state of the art social media insights, will offer a unique product, which will not only measure the impact of social media ads, but also help find the right audience demographic.
"Marketers will, for example, be able to see which target audience is being reached by their competition.”
The entire Socialbrando team, including CEO Mario Francesevic and CTO Andreas Bobos, are being incorporated into the Socialbakers team.