Intel has joined forces with Global Radio’s Heart 106.2 for a Christmas promotion to support the new range of Ultrabook Convertibles.
Running from Monday 17 December the radio promotion will give listeners the chance to win an Ultrabook every day for a week in the run up to Christmas.
Kicking off earlier in the week with a call to action encouraging listeners to visit heart.co.uk and explain why they’d like to win an ‘Ultra Christmas’. From Monday, listeners tuning into Heart Breakfast with Jamie Theakston and Margherita Taylor will hear who has won during a live reveal where the lucky winners will be surprised at home with an Ultrabook Convertible for them and another for a nominated friend, as well as £500 worth of shopping vouchers.
Of the campaign, consumer marketing manager for Intel UK, Alistair Kemp, commented: “We want to highlight just how versatile Ultrabooks are – a flexible and practical solution for any family, and we believe the Heart 106.2 collaboration will bring this to the fore.”
The winner’s stories and surprise visits will also be shared online via the Heart website.
Mike Gordon, Global Radio’s managing director – commercial, added: “We're very excited to be teaming up with Intel; we all love a feel-good Christmas story, and we can't wait to hear how an Ultrabook will change people's lives this festive season.”