Craig Smith joins Live & Breathe as planning director

Craig Smith joins Live & Breathe from Wax

Live & Breathe has announced the appointment of Craig Smith as planning director, a further boost to the agency’s senior team.

Smith joins Live & Breathe from Wax where he held the same role and brings with him over 18 years of industry experience. Smith’s background covers retail, shopper, experiential, digital and data analysis.

In his previous role Smith was responsible for developing and initiating all planning for the entire client base, including United Biscuits, Southern Comfort, Dixons Store Group and Premier Foods. He was also a board member.

Speaking of the appointment Live & Breathe MD, Nick Gray, said: “Craig has a great reputation in the industry for his ability to effortlessly combine brand thinking with consumer understanding, and in the process, create engaging, strategically-led ideas. He comes with first class credentials and the experience of working with many of the world’s leading retail and fmcg brands.

“His appointment will further bolster our senior leadership team both in London and Leeds, taking our integrated offering to new heights. We are delighted to welcome such a talented individual to the team.”

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