British Red Cross unveils pop-up shop as part of ‘Generosity Wrapped Up’ campaign
The British Red Cross has unveiled a pop-up shop with experiential agency Hotcow, with the aim of building awareness of the Red Cross online gift shop.
Part of the ‘Generosity Wrapped Up’ campaign, the pop-up shop will be at Westfield White City London between 13 and 16 December, with consumers able to learn about the charity as well as being able to buy gifts.
Diana Goss, new business manager of The British Red Cross, said: “Christmas shopping is at the top of most people's to do lists this time of year so why not shop with the British Red Cross, at our pop-up, high street or online shops? It’s not shopping, it’s charity! You're generosity will help people in crisis, both at home in the UK and abroad.”
Fundraisers will be onsite to on site to demonstrate how a minimum spend can make a big difference to someone in need.
Sally Durcan, managing director of Hotcow, said: “The British Red Cross is an amazing charity that we are proud to be working with. We are honoured that they have chosen Hotcow to implement their first ever experiential event that will most definitely raise awareness for such a good cause.”
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