Heineken marks 140 year anniversary with light installation powered by Facebook messages

By Jennifer Faull | Deputy Editor

December 8, 2012 | 1 min read

Heineken has marked its 140-year anniversary with the launch of a light installation, inviting people across the globe to connect in celebration.

Five thousand green Heineken bottles, each carrying an LED light inside, have been used to create a digital video screen outside the Heineken Experience building in Amsterdam.

From 7 December – 3 January 2013 the installation will allow people to share their own celebration messages via a dedicated tab on Heineken’s Facebook page. These messages will then be brought to life on the bottle wall.

Cyril Chazart, senior director, Global Heineken Brand at HEINEKEN said: “Heineken’s proud to celebrate its 140th anniversary – not by dwelling on history but by reaching out to the world and inviting everybody to join in, just as we have been connecting people since we first launched.

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He added: “We are always seeking new and exciting ways to engaging with our consumers around the world, igniting the conversation and tapping into their lives.”

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