Google named the social video brand for 2012 on Unruly Social Video Share Index
Google is the most successful social video brand of 2012, with its videos being shared nearly six million times, according to the Unruly 2012 Social Video Share Index.
This year saw 36 million video shares on the internet, with Google providing the content for the largest amount.
Increasing their sharing numbers by 196.8 per cent, the search engine giant knocked last year's number one, Volkswagen, off the top spot. Volkswagen did not drop only one place, but nine, into 10th place, after many newcomers in the video sharing advertising game made the list ahead of them.
Unruly co-founder Sarah Wood said: "Savvy brands are no longer creating content to merely watch their YouTube view counter tick up, they’re measuring who's sharing the content, what they're saying, and how it's impacting brand metrics.” She added.
The new entries to the top ten list were TNT Turner Benelex, Coca-Cola, Abercrombie and Fitch, Samsung and Procter and Gamble, replacing last year's front runners, Budweiser, Evian, T-Mobile, Activision and Kia.
Campaigns such as Project Glass: One Day, helped the search engine reach 5,892,608 total shares, as the content of the videos appealed to viewers and they wanted to share it across the web.
Coca-Cola, coming in at 6th place was new to the top ten list, increasing the number of video shares it attracted by 485.4 per cent from 2011.
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Unruly Media
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