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WATCH ON DEMAND FROM 25 Jan 2021
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Koubachi launches viral game developed by TAMBA

Digital agency TAMBA has launched a game for Zurich-based Smart Object producer, Koubachi and its first product, the interactive Koubachi Wi-Fi Plant Sensor.

The Koubachi Wi-Fi Plant Sensor measures soil moisture, light intensity and temperature. The data is then sent via Wi-Fi to the Koubachi cloud, where the Koubachi Plant Care Engine analyses it. Through the iPhone or Web app the plant owner receives tailored advice on when and how to care for their plants.

TAMBA developed a game to accompany the product which asks players to take control of the wellbeing of virtual plants using Koubachi's five key care parameters as a guide.

"We were delighted to win the pitch to produce Koubachi’s first game," said TAMBA CEO, Kay Hammond. "Their plant sensor is completely revolutionary and our game helps give consumers an understanding of the kind of assistance it can provide".

Stefanie Karrer, lead biologist and community manager at Koubachi said of the game: “We were delighted by the commitment and love to the detail that TAMBA showed in their pitch. The resulting game shows us that TAMBA was the right choice: the game is fun to play, self-explanatory and simply addictive!”

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