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Affiliate Window

Affiliate Window unveils Naked Network calendar in aid of The Encephalitis Society

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By Jennifer Faull | Deputy Editor

December 6, 2012 | 2 min read

Performance marketing network Affiliate Window has produced a 2013 calendar with senior members of staff posing nude in aid of the network’s corporate charity, The Encephalitis Society.

The calendar gained support from a number of key players, including Pebble Grey, UK WebMedia, MyVoucherCodes, Giff Gaff, LOVEFiLM, Optimus Performance Marketing, Freemax Media, GoldenFeeds and Quidco. who offered supplier deals and sponsorship packages.

“When the project group first approached the AW Board with the idea for a charity calendar, we really didn’t believe they would find enough willing participants to get the idea off the ground,” explains Mark Walters, Affiliate Window MD. “Asking senior performance marketers to take off their clothes in front of a camera is a huge ask, however, we have never been more pleased to be proven wrong. Affiliate Window is immensely proud of the ten brave employees who literally bared all to turn this initiative into a reality.”

Nicola Clare, account director at Affiliate Window was one of the courageous few to step in front of the camera. She said: “Initially I was naturally a bit sceptical about being involved. But when the working group got together to discuss the fundraising potential for such a unique project, I knew I had to say yes.

“We had interest early on from both advertisers and publishers to support the venture which just shows that the industry is ready for it.”

Ava Easton, CEO for the Encephalitis Society commented on what this project and fundraising potential means to her team: “We have been amazed at the bravery of the Affiliate Window staff who agreed to be photographed, it’s not every day we find fundraisers willing to bare all in the name of charity. Our thanks go to all those who have worked on the calendar and to everyone who purchases a copy.”

The Naked Network 2013 calendar can be purchased here.

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