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The DMA Awards 2012 - OgilvyOne wins Grand Prix

Wayne Hemingway introduces DMA awards

The DMA Awards 2012 have awarded its Grand Prix to a campaign by OgilvyOne for Kern & Sohn.

The campaign was the winner of nine gold awards in total on the night, with Ogilvey One also won a Gokd award for its Drinkaware work, as well as nine Silver and Bronze prizes for other campaigns.

Wayne Hemingway, who chaired this year's judging panel, described OgilvyOne's win as an "amazing what you can achieve with a gnome and a little creative ingenuity."

The full list of winners canbe viewed below

CATEGORY

CLIENT

AGENCY

Automotive

Bentley Motors

Targetbase Claydon

Travel and Holidays

Tourism Ireland

Indicia

IT/Telecommunications

Intel

MRM Meteorite

Retail

IKEA

LIDA

Financial Services

MINI Finance

LIDA

Public Sector and Charity

Battersea Dogs and Cats Home

MRM Meteorite

FMCG

Kraft

Proximity London

B2B

Kern & Sohn

OgilvyOne UK

B2C

News International

Partners Andrews Aldridge

Best use of email Marketing

Starbucks

Kitcatt Nohr Digitas

Best use of eCRM

HMV

CreatorMail

Best website or landing page

Kern & Sohn

OgilvyOne UK

Best online display advertising

Drinkaware

OgilvyOne UK

Best use of search, natural and paid for

Kern & Sohn

OgilvyOne UK

Best use of social media for brand building

Kern & Sohn

OgilvyOne UK

Best use of social media for customer acquisition

P & G

Proximity London

Best direct response television and radio advertising

Warner Leisure Hotels

Mike Colling and Company Limited

Best direct response print advertising and inserts

Warner Leisure Hotels

Mike Colling and Company Ltd

Best use of door drops

The Royal British Legion

Tangible

Best use of experiential

Carte Noire Instant Coffee

Arc UK

Best design or art direction

Lürzer’s International Archive

Arc UK

Best data strategy

HMV

CreatorMail

Best use of data in a digital campaign

T-Mobile

Fuel

Best brand building campaign

Kern & Sohn

OgilvyOne UK

Best customer acquisition campaign

Waitrose

Kitcatt Nohr Digitas and Manning Gottlieb OMD

Best use of new technology

P & G

Proximity London

Best customer journey

Thomson - TUI UK

CreatorMail

Best user experience

FRijj Milkshakes

iris Nation Worldwide Ltd

Best integrated campaign

Kern & Sohn

Ogilvy One UK

Best launch campaign

Sony Music / Syco

archilbald ingall Stretton

Best small budget campaign

Kern & Sohn

OgilvyOne UK

Best creative solution or innovation

Kern & Sohn

OgilvyOne UK

Best loyalty programme or campaign

P & G

Proximity London

Best use of 2012 summer of sport

Royal Mail Stamps and Collectibles

Beta London

Best use of direct mail

Kern & Sohn

OgilvyOne UK

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