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Brass PR helps create Heston’s Giant Sweet Factory for Channel 4

Leeds-based agency Brass was recently involved in celebrity chef Heston Blumenthal’s latest culinary creation - an edible garden of retro sweets.

For the fourth episode of Heston’s Fantastical Food – The Giant Sweet Factory – Brass turned to its client, British sweet manufacturer, Tangerine to dispatch case loads of retro sweets to Heston’s HQ.

The Barratt owned brand’s sweets went to making a 6ft Sherbet Fountain for the garden whilst Flumps, Wham bars, Anglo Bubbly, Black Jacks and Fruit Salads also featured in Blumenthal’s latest food experiment.

The end result sprang up inside Chesterfield Town Hall, where residents were given a Willy Wonka style golden ticket and invited help themselves to bag loads sweets.

Rachel Gladwin, head of PR at Brass, said: “We field many unusual requests on behalf of our clients but this has to be the strangest of all.

“We were delighted that we were able to make Heston’s garden happen and our involvement in the show has certainly helped to cement Tangerine’s position as a manufacturer of Britain’s most-loved sweets.”