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LBi to appear in BBC’s Young Apprentice

Global marketing and technology agency LBi has taken part in the latest episode of Young Apprentice, which is broadcast at 8pm tonight (29th November) on BBC One.

The show, which stars Lord Sugar, features a group of budding entrepreneurs aged between 16 and 17 undertaking a series of business-themed challenges over the course of the eight-week series.

For tonight’s task, Lord Sugar challenged the candidates to come up with an original kids' club for five- to eight-year-olds.

In just two days, the teams must create a concept and pitch it to a panel of industry professionals, including LBi exceutives and Butlins’ head of communications Jae Hopkins, also a judge at The Drum’s own recent Social Buzz Awards.

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