Bell Pottinger Private merges digital and content teams to create new division

Bell Pottinger Private has announced the launch of a digital content agency entitled Bell Pottinger Wired.

The PR group has merged its content and digital teams, led by joint managing directors Claire Southend and James Thomlinson, who will now lead a team of 20, offering in-house services, design, production, development, search, social and multimedia relations.

Thomlinson said that ‘digital’ was a word that meant many different things in this day and age.

“Bell Pottinger Wired is simply about stripping-back what the client is trying to achieve and finding the best ideas and channels to make that happen. We do this by putting emphasis on strategy and creativity, to ensure we deliver engaging content both via the media and directly to the end-user.

“Today, brands and consumers are demanding high-quality content, delivered right to their fingertips, and in our experience the best way to achieve this is by planning, creating and delivering this all under one roof,” he added.

Southeard added that the industry was currently adapting to the use of new technologies, as a distinction between communications companies blurs as they hire in new disciplines: “This demonstrates a convergence of disciplines and in launching Bell Pottinger Wired we have brought together years of experience and months of planning to package a new proposition for this digital environment in which we operate. Bell Pottinger Wired will get us there quicker than the rest and show the wider industry that PRs have their place in creative services.”

Bell Pottinger Private was launched earlier this year following the business’s management buyout from Chime Communications.

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