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UK advertising spend set to grow by 4 per cent in 2013 according to latest Warc figures

By Stephen Lepitak | -

November 26, 2012 | 3 min read

With a lack of a global sporting event, 2013 advertising spend in the UK is expected to rise at a slower rate than this year, with global adspend downgraded to four per cent.

According to the latest figures on ad spend from marketing intelligence service Warc, based across 12 major markets, the increase using this year’s prices for the UK will be four per cent, down slightly on this year’s figure of 4.3 per cent. Previously, the figures had been predicted as being 0.5 per cent and 1.5 per cent higher, respectively.

Broken down into counties, Russia is expected to see the largest improvement in spend, at 14.6 per cent, followed by China at 12.5 per cent. The spend in the US, the world’s largest advertising market has been predicted to rise by 2.5 per cent next year, following a revenue predicted at $153bn this year, following the largest marketing spend in history for the US presidential election.

Alongside a lack of a major sporting event, highlighted by Warc data editor, Suzy Young, also said that the US presidential election and Euro 2012 had helped boost this year’s figures.

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“Next year will suffer by comparison, with advertisers having fewer incentives to spend when the underlying mood is generally one of caution,” she added, referring to the precarious state of the European and US economies also.

For more discussion on what can be expected during next year, a year labelled as Empty13, see the campaign website.

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