DC Thomson appoints Taylor Herring for Dandy digital relaunch
DC Thomson has announced the appointment of Taylor Herring, to handle the digital relaunch of The Dandy, as the magazine gets set to print its last edition next month.
On 4 December, The Dandy is set to launch as an app for smartphones and tablets, with the agency to create a national and regional campaign to support the launch.
James Herring, managing partner of Taylor Herring, said: "We are thrilled to be working with DC Thomson on this groundbreaking change for what is undoubtedly one of the country's most loved comics.
"The new digital format will ensure the enduring appeal of The Dandy across all generations, and we are excited to be a part of bringing the comic and its legendary characters into the digital age!”
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