Pringles appoints glue Isobar to EMEA digital account
Pringles has announced the appointment of glue Isobar to handles its digital account across EMEA.
glue Isobar will be responsible for digital strategy, creative development, social media and community management for the brand, with the news coming shortly after Aegis Media stable-mate Carat won the planning and buying account for Pringles.
Penny Herriman, chief executive officer at glue Isobar, said: “Our appointment by Pringles highlights the strength of our innovative digital offering. We are looking forward to working with Pringles to drive its business forward, fusing our strategic understanding of their businesses with technical brilliance.”
The first campaign by the agency is scheduled to launch in December and will be rolled out across Western Europe, including the UK, Germany, Netherlands, France, Spain, Italy, the Nordics, Russia, Israel and the Arabian Peninsula.
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Isobar
Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...
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