LV= to work with Greenlight on digital marketing brief
LV= has appointed independent digital marketing agency Greenlight to define a digital strategy and implement integrated paid media and search campaigns for its life and pensions offering.
Greenlight take over the account from the incumbent agency, Harvest Digital, and will be responsible for digital and media buying including paid media, natural search and display media. Greenlight’s strategy is set to include creative link building to improve keyword rankings, social campaigns, on-page search engine optimisation (SEO), and all elements of paid media.
“We’ve been through a detailed tender process which started back in March 2012 to find the right agency to support our future growth plans,” commented Lee Noon, head of life digital marketing at LV=. “Greenlight has an outstanding reputation and strong track record for delivering high performing digital campaigns, and we look forward to working with them.”
The agency is also tasked with improving efficiencies in search marketing budgets and reducing LV=’s reliance on paid media. Greenlight will also carry out a completely new adwords structure for paid campaigns and performance display to drive increased brand awareness, repeat purchase and direct sales.
Client services director for Greenlight, Matthew Whiteway, added: “We are delighted to have been selected by LV= and look forward to working together with the team to drive its business forward.”
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Greenlight (now part of Brave Bison)
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