Creative Out of Home Winners 2012: CURB wins Grand Prix for Warner Brothers Contagion promotion
The inaugural Creative Out of Home (COOH) award winners have been announced, with the Grand Prix being awarded to CURB for its promotional campaign for the Warner Brothers movie Contagion, while also being named Creative Agency of the Year.
The main prize was awarded to the campaign which also won in the Experiential/Ambient category, Innovation and for Special Build, while CURB also picked up the Creative Agency of the Year title.
Other winners on the night included UM London winning the Chairman’s Award for Royal Mail’s ‘Delivering History’ campaign work, while the Out of Home Campaign award went to both AMV BBDO for its Christmas Diageo Guinness campaign and to Dare for its Gocompare Graffiti Outdoor posters.
Further details of the COOH Awards can be found at the official website.
The full list of winners, those commended and finalists can be viewed below:
Grand Prix
Company: CURB
Client: Warner Bros
Title: Contagion
Chairman’s Award
Company: UM London
Client: Royal Mail
Title: Delivering History
Creative Agency of the Year
CURB
48 or 96 Sheet Poster
AWARD
Company: 4creative/ Channel 4
Client: Channel 4
Title: Thanks for the Warm Up
COMMENDATION
Company: A TROUBLE HALVED LIMITED
Client: NATIONAL EXPRESS
Title: MIND YOUR HEAD
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: London in France
6, 4 or Smaller Sheet Poster
AWARD
Company: Starcom MediaVest Group
Client: Mr Kipling
Title: Cake to Go
COMMENDATION
Company: CURB
Client: PLAN UK
Title: Choices for Girls
NOMINATION
Company: Fuzzy Duck Creative
Client: NHS, Sefton Primary Care Trust
Title: Can You Afford Not To Quit?
Special Build
AWARD
Company: CURB
Client: Warner Bros
Title: Contagion
COMMENDATION
Company: Paddy Power
Client: Paddy Power
Title: Roy the Redeemer
NOMINATION
Company: CURB
Client: P&G
Title: Flash Art
NOMINATION
Company: Limited Space, OMD and Posterscope
Client: Coty – Marc Jacobs ‘DOT’
Title: Marc Jacobs adds a new dimension to mall advertising
Transport
AWARD
Company: Anthony Nolan
Client: Anthony Nolan
Title: Fill the Gaps
COMMENDATION
Company: Paddy Power
Client: Paddy Power
Title: London in France
NOMINATION
Company: Brass
Client: First
Title: Get on board with First
NOMINATION
Company: Out of Home International
Client: Sochi 2014
Title: Sochi promote The 2014 Olympic Winter Games in London
NOMINATION
Company: Total Media Group Ltd
Client: Imperial War Museums
Title: HMS Belfast: Owning the Pool of London
Out of Home Campaign
AWARD
Company: AMVBBDO
Client: Diageo Guinness
Title: Christmas Campaign
AWARD
Company: Dare
Client: Gocompare.com
Title: Gocompare Graffiti Outdoor
COMMENDATION
Company: UM London
Client: Xbox
Title: The Beautiful Drive
NOMINATION
Company: AMVBBDO
Client: Diageo Guinness
Title: Made of More Rugby Campaign
NOMINATION
Company: frame
Client: RBS Group
Title: This is Home
NOMINATION
Company: Out of Home International
Client: Kenyon Fraser – Liverpool John Moores University
Title: Dream. Plan. Achieve
NOMINATION
Company: UM London
Client: Grey Goose Vodka
Title: The Taste of Luxury
Interactive
AWARD
Company: UM London
Client: Microsoft
Title: The Capitol Tour
COMMENDATION
Company: Grand Visual
Client: Foster’s
Title: Smart Casual
NOMINATION
Company: Clear Channel UK and TED@MediaCom
Client: Universal Music, Polydor Records
Title: Dance for Cheryl, ‘A Million Lights’
NOMINATION
Company: Grand Visual
Client: Ford
Title: Innovation in your Hands
Use of Live Updates
AWARD
Company: UM London
Client: Royal Mail
Title: Delivering History
COMMENDATION
Company: Grand Visual
Client: Nike
Title: Make it Count
COMMENDATION
Company: Grand Visual
Client: ITV
Title: Rugby World Cup
NOMINATION
Company: adamandeveddb
Client: The Telegraph
Title: Olympics DEPs
NOMINATION
Company: Grand Visual
Client: Heineken
Title: Celebrate London 2012
NOMINATION
Company: The Cloud and Compass, Posterscope, Arena Media
Client: Eurostar
Title: Eurostar Live
Use of Mobile
AWARD
Company: Grand Visual
Client: Microloan Foundation
Title: Pennies for Life
COMMENDATION
Company: Grand Visual
Client: National Centre for Domestic Violence
Title: Drag Him Away
NOMINATION
Company: 4creative/ Channel 4
Client: Channel 4
Title: Funny Fortnight
NOMINATION
Company: 4creative/ Channel 4
Client: Channel 4
Title: Meet the Superhumans
NOMINATION
Company: Nexus/ H
Client: Honda Motor Europe
Title: Honda Civic App – Bringing brochure information to life
Digital Campaign
COMMENDATION
Company: Grand Visual
Client: Visa
Title: Flow Faster
COMMENDATION
Company: The Cloud and Compass, Posterscope, Arena Media
Client: Eurostar
Title: Eurostar Live
NOMINATION
Company: Absolute Radio
Client: Absolute Radio
Title: EURO 2012
NOMINATION
Company: Grand Visual
Client: Nike
Title: My Time is Now
NOMINATION
Company: Gratterpalm
Client: Coral
Title: Coral Bets on Digital Signage with Gratterpalm
Innovation
AWARD
Company: CURB
Client: Warner Bros
Title: Contagion
COMMENDATION
Company: CURB
Client: PLAN UK
Title: Choices for Girls
COMMENDATION
Company: UM London
Client: Microsoft
Title: The Capitol Tour
NOMINATION
Company: 442 Design
Client: Tennent’s
Title: The Home of Scotland’s Favourite Pint
NOMINATION
Company: UM London
Client: Xbox
Title: The Beautiful Drive
Spectacular
AWARD
Company: Paddy Power
Client: Paddy Power
Title: Euro 2012 Lucky Pants
COMMENDATION
Company: Paddy Power
Client: Paddy Power
Title: Uffington Horse
COMMENDATION
Company: UM London
Client: H&M
Title: A Versace Frenzy
NOMINATION
Company: CURB
Client: BAA
Title: Jubilee Flag
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Roy the Redeemer
Experiential/ Ambient
AWARD
Company: CURB
Client: Warner Bros
Title: Contagion
COMMENDATION
Company: AMVBBDO
Client: GE
Title: Living Masterpiece
COMMENDATION
Company: Grand Visual
Client: Disney Parks
Title: Let the Memories Begin
COMMENDATION
Company: UM London
Client: Xbox
Title: Car Genesis
NOMINATION
Company: CURB
Client: P&G
Title: Flash Art
NOMINATION
Company: Palmer Hargreaves
Client: Isuzu Motors Ltd
Title: A tough Truck for tough people
Use of Long Copy
No Nominations
Integration
AWARD
Company: UM London
Client: Xbox
Title: The Beautiful Drive
COMMENDATION
Company: Total Media Group Ltd
Client: The Huffington Post
Title: Huffington Post: Blog All About It
NOMINATION
Company: Absolute Radio
Client: Absolute Radio
Title: Faces for Radio
NOMINATION
Company: Brass
Client: First
Title: Get on board with First
NOMINATION
Company: CBS Outdoor
Client: British Fashion Council
Title: London Fashion Week XTP Live
NOMINATION
Company: Kinetic
Client: Vita Coco
Title: Bringing a taste of Brazil to the rainy streets of London!
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Euro 2012 Lucky Pants
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Uffington Horse
NOMINATION
Company: Posterscope and Arena Media
Client: ESPN
Title: ESPN The Gift