Innocent Drinks

RKCR/Y&R declines to participate in latest Innocent Drinks ad pitch


By Stephen Lepitak, -

November 20, 2012 | 2 min read

Innocent Drinks, which is pitching out its creative account once again in the coming months, will do so without incumbent Rainey Kelly Campbell Roalfe Y&R (RKCR/Y&R) taking part in the process.

The company, which has already pitched unsuccessfully three times in the last year-and-a-half released a statement to The Drum stating that it planned to hold ‘initial discussions’ with agencies during November and December as it aims to find a creative agency to work on ‘a series of brand activities’.

The pitch process itself is expected to take place early next year.

The client explained that RKCR/Y&R, which created its superhero character last year, were not participating in the latest pitch due to other ‘client commitments’.

Agency Insight will work with Innocent on the appointment process.

Innocent Drinks

Content created with:

Rainey Kelly Campbell Roalfe/Y&R.

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