Danone Waters UK & Ireland Ltd (DWUK) has appointed Live & Breathe to work on its evian and Volvic products following two separate competitive pitches.
Live & Breathe will now work with the brand and shopper teams for evian and Volvic to deliver in-store campaigns throughout 2013.
The agency will focus on delivering a consistent shopper communications strategy for Volvic across its Volvic Natural Mineral water, Volvic Touch of Fruit, and Volvic Juiced offerings. The in-store activations for 2013 will focus on impulse (mainly CTNs) and take home (mainly TEG) and will begin to appear early in the year.
For evian the agency plans on taking ATL campaigns in-store through tailored shopper activations, point of sale, and other in-store activations, with the first work scheduled to go live in January.
Shopper strategy manager at Danone Waters UK & Ireland Ltd, Averil Provan, commented: “Live & Breathe are true retail experts who understand retail and shoppers inside out. Their ability to deliver with the speed, accuracy and innovative thinking that the FMCG sector requires sets them apart from other agencies.”
Nick Gray, managing director at Live & Breathe, added: “This is a hugely significant win for us; one that plays to our strengths as an agency that is highly creative but structured in a way to cater to the very specific needs of shoppers and brands in the FMCG sector.
"Next year is going to be an exciting one for both brands and we’re eager to put our ideas into action with immediate effect.”