Carmex puckers up to celebrate 75 years with Ubiquitous campaign


By Ishbel Macleod, PR and social media consultant

November 20, 2012 | 2 min read

Carmex is celebrating 75 years with an integrated social media and taxi advertising campaign, created by Ubiquitous.

Planned and booked by Grafton International, the campaign aims to attract the attention of high street shoppers, with the taxi livery to reflect the yellow and red colouring of the Carmex packaging.

Farrah Gray, UK communications manager for Carmex, said: “London continues to be one of the most popular destinations for Christmas shoppers across the world, so capturing the attention of these consumers is a key focus for us. Both black cabs and the Carmex brand are worldwide icons and the combination of the two will help our brand to dominate the streets with an instantly recognisable burst of colour. Taxi advertising will not only showcase the quirky side of the brand, but also will captivate the attention of consumers from all walks of life when retail stores selling Carmex products are in easy reach.”

A tip-seat campaign will invite passengers to photograph themselves in the cab to enter a competition on Twitter, play ‘spot the #CarmexCab’ and tweet the brand @ilovecarmex, for the chance to win Carmex goodies.

Andrew Barnett, managing director for Ubiquitous, added: “At this time of year huge crowds are drawn to London’s famous retail centres and streets, enjoying a mixture of entertainment, shopping and sightseeing. These are the very crowds that taxi drivers follow, picking up and dropping off passengers all over London. The ability for taxi advertising to integrate with crowds, places featured brands right in the thick of London life and delivers Carmex an invaluable means of gaining timely exposure to consumers who are outside in the wintry air.”


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