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National Australia Bank to move media account out of Zenith Optimedia and into Mindshare after nine years


By Stephen Lepitak | -

November 19, 2012 | 2 min read

National Australia Bank has moved its media planning and buying account out of Zenith Optimedia after nine years and has appointed Mindshare.

The appointment will see Mindshare work across the group, which will include NAB, MLC and UBank.

Mindshare will take the contract from 1 January.

Andrew Hagger, group executive people, marketing and communications, explained: “Earlier this year, the NAB Group announced it had decided to undertake a review of its media agency to ensure we were best positioned in a changing media market.

“I am pleased to announce that Mindshare has been appointed as our media planning and buying agency. This has been a highly competitive pitch, but throughout the process Mindshare demonstrated a strong strategic capability.

“Their emphasis on original thinking, ability to develop content integration opportunities and their unique way of measuring the impact of media investment means they are an ideal partner for NAB as we strive to further enhance our brand and reputation in the coming years.”

The Drum has been informed that the UK marketing contracts in place, with brands such as Clydesdale Bank and Yorkshire Bank, remain in place.

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