Boxfresh brings in Bray Leino for integrated events and retail activation account

Clothing label Boxfresh has handed its integrated events and retail activation account to Bray Leino following a four-way-pitch.

The appointment will see Bray Leino, owned by the Mission Marketing Group, tasked with the creation of a communications strategy which will have a focus on the brand’s global partners.

The UK brief will also include a retail activations campaign which will aim to drive customer engagement and grow brand awareness of Boxfresh, beginning with the design and eventset for street and urbanwear tradeshow Bread & Butter, to promote its new collection, and will tie-in with planned in-store activity, overseen by head of marketing Jade Garrow.

Kate Cox, managing director of Bray Leino explained that the agency would work on international and UK market activity through an integrated strategy including events, creative and retail offers.

“Boxfresh are an iconic brand and we’re relishing the opportunity to help them realise their growth ambitions,” she added.