Aegis Media acquires Netsociety to join iProspect fold

Aegis Media has strengthened the offering of iProspect through the acquisition of performance and search agency Netsociety.

The acquisition of the five-year-old agency, based in the Netherlands and Belgium, will see it become part of the iProspect group.

Netsociety has worked with a client base that included Thomas Cook, ING, ABN, AMRO and KLM.

Julius Minnaar, CEO of Aegis Media Netherlands, said that the acquisition would enhance the group’s prospects within the Dutch and Belgian markets. “We welcome the Netsociety team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in the Netherlands.”

Maurice Pothof, CEO of Netsociety, added: “We recognise the same ambition as iProspect - to apply data and technology and create smart campaigns for customers in digital marketing. We are excited to be joining the Aegis Media network and we are confident this agreement will be the catalyst to extend our digital media capabilities both nationally and internationally.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.