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Hooch announces comeback with taxi ad campaign

Global Brand’s Hooch has announced its comeback in the UK by creating a taxi advertising campaign, featuring its new tagline: ‘Refreshment with Bite’.

London Taxi Advertising was appointed to handle the campaign to raise awareness of the re-launch of the original lemon flavour ready to drink Hooch.

The mixed full livery and superside taxi campaign will run in Newcastle, Preston, Liverpool and Manchester, with internal tip seat advertising asking ‘Hoo’s for a Hooch’.

Simon Green, Global Brands marketing director, commented: “For retro brands to be re-launched successfully, they must draw on positive associations of past times by retaining the brand’s authenticity, whilst also connecting with today’s consumers who are seeing the brand for the first time.”