Publish your content on The Drum

Deutsche Bahn appoints Cheil Worldwide for digital and mobile

Deutsche Bahn appoints Cheil

National rail operator Deutsche Bahn has announced the appointment of Cheil Worldwide to handle its digital and mobile marketing strategy.

The German operator hopes to engage consumers move digitally, with Cheil to provide creative concepts, strategy and execution in order to provide this.

In the Middle East, Dubai Electricity and Water Authority (DEWA) has also appointed Cheil, with the agency to handle its advertising, strategic planning and communication requirements.

Nack-hoi Kim, the President and CEO of Cheil Worldwide, said: “This year, we have achieved our best performance ever at the Cannes Lions by winning 12 Lions and the world is recognizing our creativity. We will continue to bag local clients in various markets, through the synergy of Cheil and acquired agencies, to position as a global top player.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy