Rufus Leonard appoints Adam Fulford as strategy and planning director


By Ishbel Macleod | PR and social media consultant

November 15, 2012 | 1 min read

Rufus Leonard has announced the appointment of Adam Fulford as strategy and planning director.

In his new role Fulford will be responsible for leading Rufus Leonard’s integrated strategic team and supporting the strategic direction of the business.

He said: “Rufus Leonard is an agency which has a powerful mix of over 20 years brand development and transformation with the digital capability to bring any experience to life.”

Fulford joins from Grand Union, where he was head of planning, and will work with clients such as Lloyds Banking Group, British Gas, O2 and Williams F1.

Will Rowe, managing director at Rufus Leonard, commented: “We are delighted to welcome Adam to the team. Strategy and planning is intrinsically linked to everything we do here at Rufus Leonard, so it was important to bring the right person in. Adam’s passion, experience and ability to deliver leading edge, integrated planning programmes will help us to build the business further and continue to deliver excellence to both new and current clients.”

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Rufus Leonard

Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.

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