EE's 4G claims referred to Trading Standards
4G network EE is to be investigated by Trading Standards following complaints that its advertising is misleading.
The network is currently available in 11 cities, and is expected to be widespread by the middle of next year. However, Trading Standards officers in Plymouth, which is not a 4G area, said that posters in EE shops stating '4G is here' are misleading due to the use of the word "here".
EE has said that the posters in the Plymouth store were put up in error and have since been removed.
Speaking to the Telegraph, an EE spokesperson commented: "“The wrong poster was put up in one of our Plymouth stores. We have over 700 EE stores across the country and would like to stress this was an isolated error for which we apologise. The poster has since been removed."
Despite not being available nationwide at this time EE is running a UK-wide campaign promoting its services. EE's spokesperson added: "We have launched a new brand, across the UK, as well as a new 4G service, which is rolling out to 98 per cent of the population by the end of 2014.
"For this reason it is important that we raise awareness of the new brand and network, through a national campaign across the UK, even in those areas that do not yet have 4G coverage. However, we won’t be advertising 4G overtly in those stores that are not in 4G covered cities."