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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Scottish malt whiskies and digital; how websites now play second fiddle to social media

Adrian Porter, head of strategic research, Precedent, brings The Drum findings from Precedent’s latest report into the digital landscape for Scottish single malt whisky distilleries, and asks whether there are opportunities for brand owners to digitally leverage the awareness that will inevitably be created by Diageo’s recent commitment to the industry in Scotland.

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