Scottish malt whiskies and digital; how websites now play second fiddle to social media

By Adrian Porter |

Precedent

|

diageo article

November 12, 2012 | 1 min read

Adrian Porter, head of strategic research, Precedent, brings The Drum findings from Precedent’s latest report into the digital landscape for Scottish single malt whisky distilleries, and asks whether there are opportunities for brand owners to digitally leverage the awareness that will inevitably be created by Diageo’s recent commitment to the industry in Scotland.

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