LBi acquires Sceneric broadening its blended service offering
Global marketing and technology agency LBi has announced the acquisition of e-commerce consultancy and systems integrator Sceneric.
The deal sees Sceneric’s e-commerce platforms added to LBi’s service which offers clients fully integrated digital, social and e-commerce solutions.
Ewen Sturgreon, EMEA chief executive of LBi, commented: “This deal significantly boosts LBi’s ecommerce credentials and strengthens our strategic service offering allowing us to better power customer journeys from acquisition through to conversion and retention.”
Sceneric specialities lie in implementing enterprise level, multi-channel e-commerce solutions and provides both strategic consultancy and technical integration services including automated inventory control and fulfilment, and PCI compliant credit card integration for clients including Moneysupermarket and B&Q.
LBi will now be able to cross-sell its range of complimentary services to the Sceneric client base, whilst also allowing Sceneric to leverage its own growth across the LBi platform.
Chief executive of Sceneric, George Brandie, added: “The LBi deal was a natural fit for Sceneric due to our complementary customer base and we look forward to utilising its best-in-class digital media services to help clients achieve leadership positions in their markets.
“Partnering with LBi will enable Sceneric to continue providing cutting edge consultancy and integration skills to a range of international blue chip brands while benefitting from the additional expertise available within LBi.”
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