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WATCH ON DEMAND FROM 25 Jan 2021
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Iceland unveils idents as part of continued I’m a Celebrity sponsorship

Iceland has unveiled its idents, created by (Beta), as part of its continued sponsorship of ITV’s I’m a Celebrity…Get Me Out of Here!

The seventh year of the sponsorship, Iceland has created 15 idents, featuring a couple pretending to live the life of celebrities, featuring the taglines “Treat yourself like a Celebrity” and “Iceland is proud to sponsor I’m a Celebrity”.

Alison Laverick, head of marketing at Iceland, said: “We hope viewers will enjoy our new approach to this year’s idents. We look forward to providing a few moments of escapism where everyone can indulge in the fantasy of a celebrity lifestyle. Our Christmas Party Food range has innovation at its core and forms the bedrock of our sponsorship, be that via broadcast or digital media.”

The deal for the sponsorship was negotiated by ITV Commercial and Mediacom North.

Jason Spencer, business development director at ITV, added: “We are delighted to be able to continue to build on our seven year relationship with Iceland and I’m A Celebrity… Get Me Out Of Here! The longevity of this partnership ensures that we are able to maximise the value of the sponsorship for Iceland during a key trading period, and deliver a multi-faceted campaign across ITV’s platforms.”

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