The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

November 8, 2012 | 1 min read

YO! Sushi has unveiled its first TV advertising campaign, to promote the addition of Raman noodles to its menu.

The restaurant is also running a Twitter question and answer session with executive chef Mike Lewis tomorrow, between 1 and 2 pm, giving people the chance to ask any questions about YO! Sushi and the new ramen menu.

The RAMEN vs HUNGER campaign launched on 5 November, and will run across Channel 4’s E4, More 4 and Dave until the middle of February.

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