Children’s communication charity, I CAN, has worked with Intermarketing Agency to create a range of materials for its 2013 Chatterbox Challenge.
Following a pitch win earlier this year, Intermarketing Agency was tasked with creating materials with a view to recruit as many early years settings (nurseries, children’s centres etc.) as possible to the Chatterbox Challenge.
The 2013 Chatterbox Challenge: Mad Chatter’s Tea Party with Humf asks groups to organise sponsored tea parties where children can join in with popular songs and rhymes to develop their communication skills in a fun and enjoyable way. With support from Openreach, funds raised through sponsorship go on to enable I CAN to help even more children who struggle to communicate.
Based loosely around an Alice in Wonderland theme, the materials reflect the tea party theme throughout. The design aims to appeal to both young boys and girls and features children’s TV character and brand sponsor, Humf. To reduce costs a microsite has been created allowing people to download and print their own collateral. Song sheets and games have also been made available through the site.
Along with the microsite, Intermarketing Agency has designed printed and downloadable guides, invites, posters, sponsor forms, masks and certificates.
Claire Cruft, I CAN project manager, mass participation events, commented: “We worked with Intermarketing because they helped us to reach our target audience in a fun and engaging way. We like what they’ve done with the creatives because the microsite is fully interactive, which will appeal to children and adults alike…This will help us raise as much as possible helping I CAN to reach more children who struggle to communicate.”
Communications manager at Openreach, Keith Sullivan, added: “Openreach have supported I CAN’s Chatterbox Challenge for six years now, as communication is at the heart of our business. We are pleased with the colourful designs for this year’s Chatterbox Challenge and think it is engaging for pre-school children.
“We hope that many more children and adults will get involved this year, developing children’s communication skills whilst helping to raise funds for those children who struggle to communicate.”