Cogent Elliott unveils ‘subliminal’ campaign for Subway
Cogent Elliott has unveiled a new poster execution for Subway, which plays only on the brands familiarity to show off what it advertises.
Art director for the poster was Sweta Pathak, while Alex Fraser was copy director.
Mike Phillipson, CEO of Cogent Elliott, said: “Subway is one of the most iconic and immediately recognisable brands on the British High Street. This ad plays on its popularity in a way which is true to the brand’s spirit of playfulness, fun and street cred.”
Rachana Pancholi, Subway’s development agent for Derbyshire and South Yorkshire, added: “I’m always keen to encourage creativity in our local marketing communications. This ad is part of my advertising programme to support our local franchisees – and the moment I saw it, I loved it for its confidence and impact, as well as the way it credits the intelligence of our target audience and customers.”
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