Premier Foods

Premier Foods unveils mobile website with Cite


By Ishbel Macleod, PR and social media consultant

November 6, 2012 | 1 min read

Premier Foods has unveiled its responsive mobile website, created by Cite, with the aim of making the site’s functionality complement smaller screens.

Dafydd Prichard, Cite’s managing director, states: “With mobile Internet expected to overtake desktop Internet usage by 2014, it is important that website’s provide a good experience to all audiences, no matter what device they use. Premier Foods’ website now allows mobile users to find what they are looking for without the hassle of pinching and zooming.”

The announcement comes after the agency designed a corporate website for Premier Foods.

Lisa Attenborough, director of communications, said: “The launch of the mobile site places Premier Foods at the technological forefront, since a small number of companies currently provide mobile-Internet users with responsive design.

“The challenge for us was to provide visitors with a good experience, no matter what device they view it on. We’ve been able to maintain the visual design of the new website while making key messages more prominent and giving users an easy-to-use navigation for smaller screens.”

Premier Foods

Content created with:

More from Premier Foods

View all


Industry insights

View all
Add your own content +