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SEO MoneySupermarket

Moneysupermarket turns to Marin Software to help manage search marketing activity

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By Stephen Lepitak, -

November 6, 2012 | 2 min read

Moneysupermarket, the UK price comparison website has turned to Marin Software to help run its paid search campaign activity.

The site has agreed an initial year-long deal with Marin following a procurement process, to help manage over eight million keywords as part of its online marketing activity, with the software offering the ability to integrate publisher and analytics data.

The Drum understands that Marin will offer its full portfolio of search services, with the aim of improving workflow and reporting functionality to its marketing.

Andy Mihalop, head of digital at MoneySupermarket, explained: “In a competitive and maturing search marketplace, large-scale advertisers like us are constantly looking for ways to squeeze additional performance from campaigns. Marin not only enables us to improve financial performance through advanced bidding algorithms and improved visibility into data, but also saves our team time meaning they can focus more energy on optimisation.”

SEO MoneySupermarket

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Marin Software is an online advertising company headquartered in San Francisco.

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