Kellogg's Rice Krispies unveil 'Still' ad developed by Leo Burnett
Kellogg’s Rice Krispies has released its new campaign which focuses on the relationship between a young boy and his mother.
The 30 second ad – entitled ‘Still’ – was created by Leo Burnett and is based on the childhood truth that little boys never remain ‘still’.
The little boy featured in the advert, directed by Joanna Bailey, runs through numerous scenes, fuelled by his hunger and curiosity about the world. His mum is never too far behind keeping an eye on him. The only time he runs towards his mum and they share a peaceful moment together is when she pours milk onto his breakfast of Rice Krispies and they lean in together to hear the distinctive snap, crackle and pop.
The creative director for the project was Don Bowen, with copywriting and art direction handled by Philip Meyler and Darren Keff.
Content created with:
Leo Burnett
Find out more