Dadi Awards 2012 winners announced: Sir Martin Sorrell named Individual of the Year
Sir Martin Sorrell, CEO of global marketing services group WPP, has been named as Individual of the Year at this year’s Dadi Awards, with TMP Worldwide winning the Grand Prix for its GCHQ Cyber Jobs site.
The awards, which celebrate the best of British digital marketing, named Sorrell as Individual of the Year having guided WPP through a year where it has made a number of highly influential acquisitions around the world, not least the acquisition of one of Britain’s largest digital agencies, AKQA.
He thanked the readers of The Drum and this year’s judging panel for the award, explaining the four main principles of WPP’s digital strategy and joked that he now planned on going freelance in order to cash in on the acclaim brought about by the award (see video above.)
“I could argue that digital is at the heart of everything we do,” he stated while discussing the digital business strategy.
Other winners on the night included the Chairman’s Award, presented by Phil Jones, going to Dog Digital for its work on Social Entertainment Chart Starcount, Carat being named Media Buying Agency of the Year and SapientNitro winning Digital Agency of the Year.
The awards were sponsored by; Monotype, ADTECH, Digilant, Sheridans, Green Square, Ve Interactive, Millennial Media and Pangaea TV
The full list of winners can be viewed below:
Grand Prix
Company: TMP Worldwide
Client: GCHQ - Government Communications Headquarters
Title: GCHQ Cyber Jobs
www.tmpw.co.uk
Chairman’s Award
Company: Dog Digital
Client: starcount
Title: starcount: The World's First Social Entertainment Chart
www.starcount.com
Digital Agency of the Year
Sponsored by Green Square
SapientNitro
Dadi Individual of the Year
Sir Martin Sorrell CEO of WPP
Media Buying Agency of the Year
Carat
Creative / Digital Team of the Year
Epiphany
www.epiphanysearch.co.uk
B2B Sector Website or Campaign
Company: Tayburn
Client: Scottish Provident
Title: ENTER THE DRAGON - How Duncan Bannatyne helped Scottish Provident reach the next level.
Public Sector Website or Campaign
Company: TMP Worldwide
Client: GCHQ - Government Communications Headquarters
Title: GCHQ Cyber jobs
www.tmpw.co.uk
Consumer Products or Services Website or Campaign
Sponsored by Pangaea TV
Company: ODD
Client: Dr. Martens
Title: #FIRSTANDFOREVER
www.firstandforever.drmartens.co.uk
twitter.com/#!/drmartens
www.facebook.com/drmartens/app_239068966114865
Not-for-Profit / Charity Website or Campaign
Company: e3
Client: National Trust
Title: 50 things to do before you are 11
https://www.50things.org.uk/
Professional Services Website or Campaign
Company: Buckingham Design Associates
Client: The British Medical Association
Title: Pension Tension
www.pensiontension.co.uk
Financial Services Website or Campaign
Company: Equator
Client: Health-on-Line
Title: Putting Customers in Charge of their Health, Online
https://www.health-on-line.co.uk/
In-house Website or Campaign
Company: CIVIC
Title: Cookie Control
civicuk.com/cookie-law
News / Media / Publishing Website or Campaign
Sponsored by Sheridans
Company: Equator
Client: DeAgostini
Title: The Icing on the Cake.
www.mycakedecorating.co.uk/
Recruitment Website or Campaign
Company: TMP Worldwide
Client: GCHQ - Government Communications Headquarters
Title: GCHQ Cyber Jobs
www.tmpw.co.uk
Interactive, Entertainment Website, Game or Campaign
Sponsored by Sheridans
Company: 4T2 Multimedia Ltd
Client: LEGO
Title: LEGO Hero Factory Breakout
http://herofactory.lego.com/en-gb/games/breakout/Default.aspx
Travel / Leisure / Sports Website or Campaign
Sponsored by ADTECH
Company: Code Computerlove
Client: First TransPennine Express
Title: On track for record sales
awards.codecomputerlove.com/dadiawards2012/FTPE
Retail Website or Campaign
Sponsored by Ve Interactive
Company: LHM Media Ltd
Client: CeWe Color
Title: From Card Town, With Love
www.cardtown.com
Use of Visual Design
Sponsored by Monotype
Company: ODD
Client: Dr. Martens
Title: #FIRSTANDFOREVER
firstandforever.drmartens.co.uk/
Use of Organic Search (SEO)
Company: iProspect (Aegis Media)
Client: Travelodge
Title: Local Powered Search
Use of Organic Search (SEO)
Company: Barclays bank plc
Client: Barclays bank plc
Title: Barclays Business Banking SEO campaign
Use of Paid Search (PPC)
Company: Net Media Planet
Client: Papa John's Pizza
Title: Defying convention to improve Papa John's bottom line
Digital Media Strategy
Sponsored by Digilant
Company: STEEL
Client: Debenhams
Title: Call it Spring launch campaign
www.debenhams.com
Use of Email
Sponsored by Ve Interactive
Company: BALLOON DOG
Client: Mazda
Title: Mazda defies convention
www.mazdamarketinguk.com/2012/ecrm/retail_dialogue/february/non_offer/1/preview-only.php
Use of Affiliate Marketing
Company: Affiliate Window
Client: Sky
Title: The Sky Affiliate Programme on Affiliate Window
Campaign Which Became Viral
Company: TMP Worldwide
Client: GCHQ - Government Communications Headquarters
Title: GCHQ Cyber Jobs
Use of Mobile
Sponsored by Digilant
Company: Bolser
Client: V Festival/Metropolis Music
Title: V Festival mobile app - Taking the festival experience to a whole new level
Use of Mobile
Sponsored by Digilant
Company: Barclays bank plc
Client: Barclays bank plc
Title: Barclays Pingit
Use of Technical Innovation
Sponsored by Monotype
Company: Barclays bank plc
Client: Barclays bank plc
Title: Barclays Pingit
Use of Technical Innovation
Sponsored by Monotype
Company: Bolser
Client: Museum of London
Title: Bringing the Museum of London to life with NFC
Video Website / Use of Video
Company: Somethin' Else / Livity
Client: Legacy Trust UK
Title: Somewhere_to No 10
http://youtu.be/GhBJrq1mhxU
Integrated Marketing Campaign
Company: Coolpink
Client: Weber Barbecues
Title: Cooking Up Conversation
www.weberbbq.co.uk
www.grillacademy.co.uk
www.weberexperience.co.uk
Use of Social Media
Company: Dog Digital
Client: starcount
Title: starcount: The World's First Social Entertainment Chart
www.starcount.com
Content created with:
Carat UK & Rubber Republic
Welcome to Carat, the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.
Find out more