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Björn Borg

Björn Borg appoints 7thingsmedia to US and Canadian affiliate programme

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By Ishbel Macleod, PR and social media consultant

November 6, 2012 | 2 min read

Swedish fashion brand Björn Borg has announced the appointment of 7thingsmedia to handle its US and Canadian affiliate programme.

Chosen for its experience in driving online sales for fashion brands, 7thingsmedia was appointed to help the European brand as it expands.

Ingrid Söderlund, area business manager for the US at Björn Borg, said: “Björn Borg is very excited to be teaming up with 7thingsmedia. During the pitch process we were impressed with how 7thingsmedia displayed their ability to drive quality sales and traffic and are confident that they will deliver this for Björn Borg. We are looking forward to 7thingsmedia’s management of the programme, building long lasting strategic affiliate partnerships.”

Jennifer Hoffman, general manager of 7thingsmedia US, added: “We are extremely pleased to be working with such a fun, flirty and vivacious brand as Björn Borg. Our management of the programme will drive forward not only their online revenue but also their brand presence within the marketplace. With our proven track record with our existing client portfolio. we are confident that we will be able to utilize our strong affiliate relationships to benefit enhance and effectively scale the Björn Borg affiliate programme.”

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