Aegis Media expands mobile offering with the acquisition of IQ mobile in Austria

Aegis Group plc has announced the acquisition of top-tier Austrian mobile agency, IQ mobile.

Speaking of the deal, Nigel Morris, CEO, Aegis Media Americas & EMEA, said: “The acquisition of IQ mobile, a highly regarded specialist in mobile marketing in the Austrian market, will be important in differentiating Aegis Media’s digital service offering in that market. This acquisition is in line with our strategy to strengthen our digital capability and will provide us with opportunities to increase Aegis Media’s mobile business in Austria and across Central and Eastern Europe.”

Since 2006 IQ mobile has focused on the development of apps, mobile media portals, mobile ad-server and tracking tools as well as messaging solutions. Today IQ mobile is a full-service agency for mobile services, technologies and creative solutions in the D-A-CH region as well as Eastern Europe.

CEO of Aegis Media Austria and Adriatics, Andreas Weiss, commented: “Given our expectations of continued strong growth in this market, we are delighted to be acquiring IQ mobile, which enables us to deliver full service digital solutions for our clients. This ensures that Aegis Media Austria will be the most digitally integrated full-service agency group in the Austrian market.”

Harald Winkelhofer, CEO of IQ mobile, added: “We are very proud to be joining the innovative Aegis Media network and we strongly believe that the cultural fit of the merged team is extraordinary high.

“The acquisition will allow us to leverage IQ mobile’s skills with Aegis’ client base and enable us to deliver integrated and well executed digital campaigns in the D-A-CH countries as well as in the Central- and South Eastern European region.”