Matalan targets families with new Christmas advert

Matalan unveiled its Christmas ad offering during Saturday’s X Factor show, presenting a series of traditional family scenes on Christmas day.

The ad is narrated by actress Samantha Morton and has been set to the Christmas carol Little Donkey.

The ad was created by BBH London and will run for four weeks.

In addition to the 60-second spot, Matalan filmed a behind-the-scenes video to show the making of the ads which has been made available on ITV, Closer and Matalan’s websites.

Matalan marketing director Lee Pinnington commented: “The advert echoes our commitment at Matalan to being a family retailer that strives to deliver great quality, design and value for all of our customers.”

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