Kwik Fit appoints Live & Breathe for below-the-line account

Kwik Fit UK has announced the appointment of Live & Breathe to its below-the-line account following a competitive pitch.

The agency will undertake research into the brand’s target audience, as well as being involved with direct mail, promotional and in-centre initiatives for the Kwik Fit brand.

Karen Richards, head of marketing at Kwik Fit, said: “Live & Breathe demonstrated a very robust understanding of our sector coupled with an excellent understanding of both brand and retailer environments. It clearly demonstrated the gravitas and strategic credentials required of an agency taking on this sizeable role.

“Kwik Fit is on an exciting journey as it repositions itself as a more customer centric organisation. The work that Live & Breathe delivers will play a pivotal role in making this happen in line with our growth and marketing strategy.”

Live & Breathe will begin by refreshing the point of sale materials for the brand to fit in with its customer centric focus, with roll out expected to begin in 2013.

Nick Gray, managing director of Live & Breathe, added: “Kwik Fit is a major household name and a great brand to be working on. We are eager to put our ideas into action. New ownership coupled with a new marketing team will allow us to be extremely shopper focussed by progressively and commercially integrating with the ATL.”

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