By Gillian West | Social media manager

November 5, 2012 | 1 min read

Cow & Gate has revealed a new television and print campaign following on from the success of its ‘Supergroup’ creative earlier this year.

In the new television execution the baby food and drink brand continues its ‘Feed Their Personalities’ campaign with an advertisement entitled ‘Chew’. The advert charts a series of one and two year olds as they explore their surroundings as children that age typically do – by putting things in their mouths.

The television spot is supported by four print ads designed by BETC London. The print campaign for the baby foods range features the fruit and vegetable farmers responsible for the ingredients that go into each jar.

Each advert shows a farmer cradling their produce as a parent may cradle a child, underpinning the care that goes into ‘raising’ Cow & Gate ingredients.

Cow & Gate Food Farmers

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BETC London

BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.

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