Thomas Sanderson returns to TV with TCM direct response campaign for first time in six years
Conservatory blind specialist Thomas Sanderson has released its first TV campaign in six years.
The direct response TV campaign, devised by The Market Creative, aims to showcase the company’s offering through the use of still images wrapped in a backdrop of a scrapbook design, with the aim of simulating an interior designer’s swatch-board during different seasons.
Adam Tregaskis, account director at The Market Creative explained: “The ad has been created and will go on-air within one month of us being appointed. To meet a tight time frame and budget constraints, we have used existing still images - a rarely used approach in TV - and incorporated inspiring post-production techniques such as animated brochures and naturalistic camera movement, to add texture and depth."
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Running on TCM UK through-out November as a test, a full campaign is planned to run from next Spring should it prove a success.